White cement is a white portland cement made from raw materials with a very low iron oxide content. It sets and gains strength exactly like ordinary portland cement, but it delivers a bright white finish and a clean, neutral base that accepts pigment without muddying it.

HPMC is a non-ionic cellulose ether used in cement and gypsum-based mortars as a water-retention agent and thickener.

RDP is a spray-dried vinyl acetate-ethylene or acrylic emulsion that reverts to a polymer dispersion the moment it meets water.

HEC is a non-ionic water-soluble cellulose ether used as a thickener, rheology modifier, protective colloid and film former.

Titanium dioxide is an effective white pigment with high opacity, brightness and tinting strength.